Nokia Android phones removed the Google Play Store , Google ( microblogging ) maps and Google search and other services , replaced by Nokia Store, Nokia Maps and Bing search , Skype.
Why is the layout of the Nokia Android Market ?
Two reasons: First, WP tepid , the second is the development of space Andrews surviving .
Nokia launched three Android models are X, the X + and XL, the hardware configuration of successive slight increase , although based on the Android system , but the interface point with Asha style similar Moreover, it will include the Google Play Store , Google Maps and Google search and other Google services removed , replaced by Nokia Store, Nokia Maps , and Bing search .
WP tepid sales , which makes Nokia's very depressed. After being acquired by Microsoft in the mobile phone business , Nokia became WP platform "rising star ." So far, it has launched WP platform based smartphone Lumia series up to dozens of market coverage in the high and low end , the market in the sale of WP models , Lumia series share of over 60 %.
The source for the above Artesyn Technologies, said , Lumia for Nokia itself, is still part of peibenzhuanyaohe stage, because the overall sales volume is not stable , has been invested and the returns are not proportional . While the latest earnings report did not disclose specific sales , there is mention Lumia fell short of expectations .
In addition , WP camp forces too thin. Nokia WP close to support the development of a clearly inadequate , although other mobile phone manufacturers have also launched related products, but most in a wait state , so far, have not seen any change . In the face of powerful Android camp and Apple dominate the IOS, WP is indeed a great distance away .
According to statistics , last year, Android and iOS joint of the global smartphone operating system market share of nearly 95 % of the market , while only 4 percent of the WP .
Between these , Nokia had to seek a new way , Android or the best choice. Of course , some people will ask why not the beginning but now , due to the initial rapid rise of Android and erode the market share of Symbian , Nokia will naturally not choose . Now Nokia has not completely Android, but incorporates elements of Asha .
Nokia Asha has the special status of the product line , which is between the traditional Lumia smartphones and feature phones , although it is classified in the ranks of the function machine , but the product design , control to function , all with intelligent traces.
Nokia , a person in charge of local development planning functions of Artesyn Technologies, said that while Nokia 's earnings report last year, did not disclose the global mobile phone sales , but Asha -based functional machine sales far exceeding Lumia, Nokia became heavy profits . Especially in highly user likes , has a very strong brand in Asia, Africa viscous city .
When all the mobile manufacturers in the collective fight in the high-end market , with Nokia's low-end functional machine market reputation and Asha superior experience. As can be seen , Nokia is hoped by grafting on Andorid 's Asha phones, low-end market to guide the user to complete the migration Lumia smartphones.
Although Nokia has not released the WP -related products, but the layout of Android, but in reality in order to enhance the WP. Objectively , the Nokia harvest two birds with one stone effect .
Why Microsoft's " gate " ?
Microsoft certainly does not want that to happen , but things are going and to see WP environment , pragmatic currently seem more important.
Nokia Asha existing users and Android users have a high degree of overlap in the low-end market . But Asha original function model application services based on Nokia 's own majority, now grafted on Android, naturally you can add more Microsoft applications and services.
It is understood that Nokia released three Android products , are built into the comparative advantages of Microsoft's current application . Such as search Bing, Skype instant messaging and Office mobile office .
The transition to the mobile Internet is where Microsoft has been the focus will cover the low-end market positioning in the high-end Windows Phone , ASha + depth customization Andrews , it would be Microsoft's first attempt at a mobile platform walking on two legs .
Not to mention the huge Asha Once the user from the machine over to WP features intelligent machines , bringing Microsoft's upgrade is not just sales, more importantly, through the application of enhanced services to users of Microsoft 's stickiness , thus further strengthening the entire ecological chain and WP expand market share.
In addition , thanks to the Android patent license , Microsoft in the past fiscal year net profit of $ 1.6 billion from the Android body. In contrast , WP Microsoft's business last year accounted for $ 347 million , 22% less than Android licensing fees .
Nadella made it clear that after he took office , to let Microsoft become a leader in innovation , innovation is naturally need a lot of money as a solid backing. Microsoft needs the money , but also need to allow investors happy, then there surely die clutching hold of Nokia , Android insisted that it abandon it? The answer is obvious .
But now the layout is too late? According to the survey report EnfoDesk of 1000-2000 yuan in the fourth quarter of 2013 , " thousands machine" accounted for half , followed by thousands of the following models accounted for 23.3%. 2,000 yuan models together account for the overall 70% of apparently thousands of intelligent machines occupy a central China machine sales .
The release of Nokia basically about three products between 500-1000 yuan , in addition to this range M3, 3 slightly glory competition , the development of space is still very large , especially in overseas markets .
In other countries, the domestic brands due to the patent issues , the market does not spread to so far. The international brands such as Samsung , HTC, LG , etc. and basically compete in the high-end , very little attention to this price range market , and this is precisely Nokia's advantage, so to say , and not too late , and the success of the larger .
This seemingly bizarre Andrews plans to snatch the Android in the low-end market, will gradually cultivate Lumia users. At that time , Nokia will probably re- second " Saipan " brilliant.
Tuesday, February 25, 2014
Nokia's strategy behind Android : To counter-attack the low-end smartphone market
Nokia today announced the launch of three Android phones afternoon on 2014MWC, which means stick before the first Nokia Windows Phone camp acrossecosystem.
Nokia launched the Android smartphone models for the X respectively , X + and XL, are positioned in the low-end market, but the price has been opened. Which Nokia X price of 89 euros , Nokia X + is priced at 99 euros , Nokia XL price of 109 euros .
Nokia Android phones removed the Google Play Store , Google ( microblogging ) maps and Google search and other services , replaced by Nokia Store, Nokia Maps and Bing search , Skype.
Why is the layout of the Nokia Android Market ?
Two reasons: First, WP tepid , the second is the development of space Andrews surviving .
Nokia launched three Android models are X, the X + and XL, the hardware configuration of successive slight increase , although based on the Android system , but the interface point with Asha style similar Moreover, it will include the Google Play Store , Google Maps and Google search and other Google services removed , replaced by Nokia Store, Nokia Maps , and Bing search .
WP tepid sales , which makes Nokia's very depressed. After being acquired by Microsoft in the mobile phone business , Nokia became WP platform "rising star ." So far, it has launched WP platform based smartphone Lumia series up to dozens of market coverage in the high and low end , the market in the sale of WP models , Lumia series share of over 60 %.
The source for the above Artesyn Technologies, said , Lumia for Nokia itself, is still part of peibenzhuanyaohe stage, because the overall sales volume is not stable , has been invested and the returns are not proportional . While the latest earnings report did not disclose specific sales , there is mention Lumia fell short of expectations .
In addition , WP camp forces too thin. Nokia WP close to support the development of a clearly inadequate , although other mobile phone manufacturers have also launched related products, but most in a wait state , so far, have not seen any change . In the face of powerful Android camp and Apple dominate the IOS, WP is indeed a great distance away .
According to statistics , last year, Android and iOS joint of the global smartphone operating system market share of nearly 95 % of the market , while only 4 percent of the WP .
Between these , Nokia had to seek a new way , Android or the best choice. Of course , some people will ask why not the beginning but now , due to the initial rapid rise of Android and erode the market share of Symbian , Nokia will naturally not choose . Now Nokia has not completely Android, but incorporates elements of Asha .
Nokia Asha has the special status of the product line , which is between the traditional Lumia smartphones and feature phones , although it is classified in the ranks of the function machine , but the product design , control to function , all with intelligent traces.
Nokia , a person in charge of local development planning functions of Artesyn Technologies, said that while Nokia 's earnings report last year, did not disclose the global mobile phone sales , but Asha -based functional machine sales far exceeding Lumia, Nokia became heavy profits . Especially in highly user likes , has a very strong brand in Asia, Africa viscous city .
When all the mobile manufacturers in the collective fight in the high-end market , with Nokia's low-end functional machine market reputation and Asha superior experience. As can be seen , Nokia is hoped by grafting on Andorid 's Asha phones, low-end market to guide the user to complete the migration Lumia smartphones.
Although Nokia has not released the WP -related products, but the layout of Android, but in reality in order to enhance the WP. Objectively , the Nokia harvest two birds with one stone effect .
Why Microsoft's " gate " ?
Microsoft certainly does not want that to happen , but things are going and to see WP environment , pragmatic currently seem more important.
Nokia Asha existing users and Android users have a high degree of overlap in the low-end market . But Asha original function model application services based on Nokia 's own majority, now grafted on Android, naturally you can add more Microsoft applications and services.
It is understood that Nokia released three Android products , are built into the comparative advantages of Microsoft's current application . Such as search Bing, Skype instant messaging and Office mobile office .
The transition to the mobile Internet is where Microsoft has been the focus will cover the low-end market positioning in the high-end Windows Phone , ASha + depth customization Andrews , it would be Microsoft's first attempt at a mobile platform walking on two legs .
Not to mention the huge Asha Once the user from the machine over to WP features intelligent machines , bringing Microsoft's upgrade is not just sales, more importantly, through the application of enhanced services to users of Microsoft 's stickiness , thus further strengthening the entire ecological chain and WP expand market share.
In addition , thanks to the Android patent license , Microsoft in the past fiscal year net profit of $ 1.6 billion from the Android body. In contrast , WP Microsoft's business last year accounted for $ 347 million , 22% less than Android licensing fees .
Nadella made it clear that after he took office , to let Microsoft become a leader in innovation , innovation is naturally need a lot of money as a solid backing. Microsoft needs the money , but also need to allow investors happy, then there surely die clutching hold of Nokia , Android insisted that it abandon it? The answer is obvious .
But now the layout is too late? According to the survey report EnfoDesk of 1000-2000 yuan in the fourth quarter of 2013 , " thousands machine" accounted for half , followed by thousands of the following models accounted for 23.3%. 2,000 yuan models together account for the overall 70% of apparently thousands of intelligent machines occupy a central China machine sales .
The release of Nokia basically about three products between 500-1000 yuan , in addition to this range M3, 3 slightly glory competition , the development of space is still very large , especially in overseas markets .
In other countries, the domestic brands due to the patent issues , the market does not spread to so far. The international brands such as Samsung , HTC, LG , etc. and basically compete in the high-end , very little attention to this price range market , and this is precisely Nokia's advantage, so to say , and not too late , and the success of the larger .
This seemingly bizarre Andrews plans to snatch the Android in the low-end market, will gradually cultivate Lumia users. At that time , Nokia will probably re- second " Saipan " brilliant.
Nokia Android phones removed the Google Play Store , Google ( microblogging ) maps and Google search and other services , replaced by Nokia Store, Nokia Maps and Bing search , Skype.
Why is the layout of the Nokia Android Market ?
Two reasons: First, WP tepid , the second is the development of space Andrews surviving .
Nokia launched three Android models are X, the X + and XL, the hardware configuration of successive slight increase , although based on the Android system , but the interface point with Asha style similar Moreover, it will include the Google Play Store , Google Maps and Google search and other Google services removed , replaced by Nokia Store, Nokia Maps , and Bing search .
WP tepid sales , which makes Nokia's very depressed. After being acquired by Microsoft in the mobile phone business , Nokia became WP platform "rising star ." So far, it has launched WP platform based smartphone Lumia series up to dozens of market coverage in the high and low end , the market in the sale of WP models , Lumia series share of over 60 %.
The source for the above Artesyn Technologies, said , Lumia for Nokia itself, is still part of peibenzhuanyaohe stage, because the overall sales volume is not stable , has been invested and the returns are not proportional . While the latest earnings report did not disclose specific sales , there is mention Lumia fell short of expectations .
In addition , WP camp forces too thin. Nokia WP close to support the development of a clearly inadequate , although other mobile phone manufacturers have also launched related products, but most in a wait state , so far, have not seen any change . In the face of powerful Android camp and Apple dominate the IOS, WP is indeed a great distance away .
According to statistics , last year, Android and iOS joint of the global smartphone operating system market share of nearly 95 % of the market , while only 4 percent of the WP .
Between these , Nokia had to seek a new way , Android or the best choice. Of course , some people will ask why not the beginning but now , due to the initial rapid rise of Android and erode the market share of Symbian , Nokia will naturally not choose . Now Nokia has not completely Android, but incorporates elements of Asha .
Nokia Asha has the special status of the product line , which is between the traditional Lumia smartphones and feature phones , although it is classified in the ranks of the function machine , but the product design , control to function , all with intelligent traces.
Nokia , a person in charge of local development planning functions of Artesyn Technologies, said that while Nokia 's earnings report last year, did not disclose the global mobile phone sales , but Asha -based functional machine sales far exceeding Lumia, Nokia became heavy profits . Especially in highly user likes , has a very strong brand in Asia, Africa viscous city .
When all the mobile manufacturers in the collective fight in the high-end market , with Nokia's low-end functional machine market reputation and Asha superior experience. As can be seen , Nokia is hoped by grafting on Andorid 's Asha phones, low-end market to guide the user to complete the migration Lumia smartphones.
Although Nokia has not released the WP -related products, but the layout of Android, but in reality in order to enhance the WP. Objectively , the Nokia harvest two birds with one stone effect .
Why Microsoft's " gate " ?
Microsoft certainly does not want that to happen , but things are going and to see WP environment , pragmatic currently seem more important.
Nokia Asha existing users and Android users have a high degree of overlap in the low-end market . But Asha original function model application services based on Nokia 's own majority, now grafted on Android, naturally you can add more Microsoft applications and services.
It is understood that Nokia released three Android products , are built into the comparative advantages of Microsoft's current application . Such as search Bing, Skype instant messaging and Office mobile office .
The transition to the mobile Internet is where Microsoft has been the focus will cover the low-end market positioning in the high-end Windows Phone , ASha + depth customization Andrews , it would be Microsoft's first attempt at a mobile platform walking on two legs .
Not to mention the huge Asha Once the user from the machine over to WP features intelligent machines , bringing Microsoft's upgrade is not just sales, more importantly, through the application of enhanced services to users of Microsoft 's stickiness , thus further strengthening the entire ecological chain and WP expand market share.
In addition , thanks to the Android patent license , Microsoft in the past fiscal year net profit of $ 1.6 billion from the Android body. In contrast , WP Microsoft's business last year accounted for $ 347 million , 22% less than Android licensing fees .
Nadella made it clear that after he took office , to let Microsoft become a leader in innovation , innovation is naturally need a lot of money as a solid backing. Microsoft needs the money , but also need to allow investors happy, then there surely die clutching hold of Nokia , Android insisted that it abandon it? The answer is obvious .
But now the layout is too late? According to the survey report EnfoDesk of 1000-2000 yuan in the fourth quarter of 2013 , " thousands machine" accounted for half , followed by thousands of the following models accounted for 23.3%. 2,000 yuan models together account for the overall 70% of apparently thousands of intelligent machines occupy a central China machine sales .
The release of Nokia basically about three products between 500-1000 yuan , in addition to this range M3, 3 slightly glory competition , the development of space is still very large , especially in overseas markets .
In other countries, the domestic brands due to the patent issues , the market does not spread to so far. The international brands such as Samsung , HTC, LG , etc. and basically compete in the high-end , very little attention to this price range market , and this is precisely Nokia's advantage, so to say , and not too late , and the success of the larger .
This seemingly bizarre Andrews plans to snatch the Android in the low-end market, will gradually cultivate Lumia users. At that time , Nokia will probably re- second " Saipan " brilliant.
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