Google Android game promising to accelerate the development of the game industry

2013 explosive growth of the global game market , Chinese game companies are lucrative overseas market , the trend of globalization and mobile games industry increasingly prominent . Google recently organized the " game marketing , FY dialogue" campaign , Google and the well-known game makers to discuss the status of the game exports, seeking opportunities in the global market. Shi Bo Meng , president of Google Greater China, said : " 2013 Chinese self-developed online game exports continue to maintain high growth, overseas sales revenue reached $ 1.82 billion , an increase of 219.3% game overseas exports will maintain its high on the basis of 2013 . growth and huge market potential . 2014 will be the games industry a golden opportunity to enter the international market . " Blue Ocean face overseas game market , more and more domestic game companies began to spread its tentacles into the world. With the development of multi-screen era, smart phones, tablet devices , wearable devices and other products, making the global mobile users the freedom to experience a variety of side games . Chinese game makers should keep pace with the times, globalization and mobility grasp new opportunities .       Currently, the global gaming market is divided into three large camps in Europe, Japan , led by the rapid development of the national game , by virtue of its strong growth and higher pay scale habits, high-quality products to become a super game big country ; "BRIC " because of its level of economic growth and a good proportion of the population to become the game 's strengths in emerging markets ; finally the Southeast Asian market , will also have great potential . With the popularity of smart phones , mobile internet rise accelerated pace of life , consumers increased fragmentation of the time , hand travel increasingly favored by gamers , while becoming the game 's cutting-edge power outlet . According to the " Global Gaming Investment summary ," the latest report published investment bank Digi-Capital , called the 2017 Global Gaming output will reach 100 billion U.S. dollars . The world wide market for China game makers to see a new blue ocean , but in the process of exploring overseas markets , overseas user habits , culture, customs and market conditions do not understand , difficult to expand the road . In-depth study of the target market , finding the right way to promote a Chinese game developers to expand overseas strategy must be. Chinese game you want to succeed to enter overseas markets , first need to understand the local market . Deng Hui , general manager of Google comes to large customer business unit Industry , Japan, Korea and Southeast Asia because of cultural differences is small, to become China 's first game strategically . According to Google statistics, the global game of five regional investment front are the United States , Japan, Britain , Germany, France ; while China is currently the most popular game makers five regions of Brazil , China , Taiwan, USA , Turkey. Global game is still hot regions such as Europe and Japan , these markets mature gamers , paying habits better, but at the same quality requirements of the game is very high, the Chinese game makers want to be assigned to more " cake" , also need to gain a firm foothold in the Southeast Asian market while higher potential to develop the European market onrush . In the course of the game to expand overseas , choose the right marketing and promotion platform is particularly important. By integrating a variety of products such as AdSense, AdMob , etc. , Google can provide cross-platform game makers , a variety of different advertising methods . Meanwhile , Google provides the latest for the game manufacturers marketing concepts and techniques , such as the latest APP remarketing , you can enhance the interaction with the user ; leading " real time bidding " (Real time bidding) technology , you can make more precise marketing , improve investment rate of return. Founded in 2008, the Chilean star pass, focusing on overseas market expansion , CEO Tang Binsen said that China needs to focus on the quality of the game game products , continue to optimize and innovative products, while resolute advertising strategy is also essential that the company With Google AdWords precision marketing , successfully recruited a large number of high quality clients. Google large customer business unit general manager , said Belinda , in addition to marketing services, Google also for the majority of game developers to provide a variety of support, such as first-hand overseas market consulting, multi-lingual customer service support , and coordinate the sharing of successful experiences kinds of resources to help domestic enterprises to promote the localization of the game . Up to now, China has hundreds of hand travel companies marketing through Google mobile marketing solutions. The new year, I believe there will be more domestic game companies expand overseas markets, to provide users with a diversified global game selection .