Shi Bo Meng , president of Google Greater China, said : " 2013 Chinese self-developed online game exports continue to maintain high growth, overseas sales revenue reached $ 1.82 billion , an increase of 219.3% game overseas exports will maintain its high on the basis of 2013 . growth and huge market potential . 2014 will be the games industry a golden opportunity to enter the international market . "
Blue Ocean face overseas game market , more and more domestic game companies began to spread its tentacles into the world. With the development of multi-screen era, smart phones, tablet devices , wearable devices and other products, making the global mobile users the freedom to experience a variety of side games . Chinese game makers should keep pace with the times, globalization and mobility grasp new opportunities .
Currently, the global gaming market is divided into three large camps in Europe, Japan , led by the rapid development of the national game , by virtue of its strong growth and higher pay scale habits, high-quality products to become a super game big country ; "BRIC " because of its level of economic growth and a good proportion of the population to become the game 's strengths in emerging markets ; finally the Southeast Asian market , will also have great potential . With the popularity of smart phones , mobile internet rise accelerated pace of life , consumers increased fragmentation of the time , hand travel increasingly favored by gamers , while becoming the game 's cutting-edge power outlet .
According to the " Global Gaming Investment summary ," the latest report published investment bank Digi-Capital , called the 2017 Global Gaming output will reach 100 billion U.S. dollars . The world wide market for China game makers to see a new blue ocean , but in the process of exploring overseas markets , overseas user habits , culture, customs and market conditions do not understand , difficult to expand the road . In-depth study of the target market , finding the right way to promote a Chinese game developers to expand overseas strategy must be.
Chinese game you want to succeed to enter overseas markets , first need to understand the local market . Deng Hui , general manager of Google comes to large customer business unit Industry , Japan, Korea and Southeast Asia because of cultural differences is small, to become China 's first game strategically . According to Google statistics, the global game of five regional investment front are the United States , Japan, Britain , Germany, France ; while China is currently the most popular game makers five regions of Brazil , China , Taiwan, USA , Turkey. Global game is still hot regions such as Europe and Japan , these markets mature gamers , paying habits better, but at the same quality requirements of the game is very high, the Chinese game makers want to be assigned to more " cake" , also need to gain a firm foothold in the Southeast Asian market while higher potential to develop the European market onrush .
In the course of the game to expand overseas , choose the right marketing and promotion platform is particularly important. By integrating a variety of products such as AdSense, AdMob , etc. , Google can provide cross-platform game makers , a variety of different advertising methods . Meanwhile , Google provides the latest for the game manufacturers marketing concepts and techniques , such as the latest APP remarketing , you can enhance the interaction with the user ; leading " real time bidding " (Real time bidding) technology , you can make more precise marketing , improve investment rate of return. Founded in 2008, the Chilean star pass, focusing on overseas market expansion , CEO Tang Binsen said that China needs to focus on the quality of the game game products , continue to optimize and innovative products, while resolute advertising strategy is also essential that the company With Google AdWords precision marketing , successfully recruited a large number of high quality clients.
Google large customer business unit general manager , said Belinda , in addition to marketing services, Google also for the majority of game developers to provide a variety of support, such as first-hand overseas market consulting, multi-lingual customer service support , and coordinate the sharing of successful experiences kinds of resources to help domestic enterprises to promote the localization of the game . Up to now, China has hundreds of hand travel companies marketing through Google mobile marketing solutions. The new year, I believe there will be more domestic game companies expand overseas markets, to provide users with a diversified global game selection .
Showing posts with label mobile game. Show all posts
Showing posts with label mobile game. Show all posts
Thursday, February 27, 2014
Google Android game promising to accelerate the development of the game industry
2013 explosive growth of the global game market , Chinese game companies are lucrative overseas market , the trend of globalization and mobile games industry increasingly prominent . Google recently organized the " game marketing , FY dialogue" campaign , Google and the well-known game makers to discuss the status of the game exports, seeking opportunities in the global market.
Shi Bo Meng , president of Google Greater China, said : " 2013 Chinese self-developed online game exports continue to maintain high growth, overseas sales revenue reached $ 1.82 billion , an increase of 219.3% game overseas exports will maintain its high on the basis of 2013 . growth and huge market potential . 2014 will be the games industry a golden opportunity to enter the international market . "
Blue Ocean face overseas game market , more and more domestic game companies began to spread its tentacles into the world. With the development of multi-screen era, smart phones, tablet devices , wearable devices and other products, making the global mobile users the freedom to experience a variety of side games . Chinese game makers should keep pace with the times, globalization and mobility grasp new opportunities .
Currently, the global gaming market is divided into three large camps in Europe, Japan , led by the rapid development of the national game , by virtue of its strong growth and higher pay scale habits, high-quality products to become a super game big country ; "BRIC " because of its level of economic growth and a good proportion of the population to become the game 's strengths in emerging markets ; finally the Southeast Asian market , will also have great potential . With the popularity of smart phones , mobile internet rise accelerated pace of life , consumers increased fragmentation of the time , hand travel increasingly favored by gamers , while becoming the game 's cutting-edge power outlet .
According to the " Global Gaming Investment summary ," the latest report published investment bank Digi-Capital , called the 2017 Global Gaming output will reach 100 billion U.S. dollars . The world wide market for China game makers to see a new blue ocean , but in the process of exploring overseas markets , overseas user habits , culture, customs and market conditions do not understand , difficult to expand the road . In-depth study of the target market , finding the right way to promote a Chinese game developers to expand overseas strategy must be.
Chinese game you want to succeed to enter overseas markets , first need to understand the local market . Deng Hui , general manager of Google comes to large customer business unit Industry , Japan, Korea and Southeast Asia because of cultural differences is small, to become China 's first game strategically . According to Google statistics, the global game of five regional investment front are the United States , Japan, Britain , Germany, France ; while China is currently the most popular game makers five regions of Brazil , China , Taiwan, USA , Turkey. Global game is still hot regions such as Europe and Japan , these markets mature gamers , paying habits better, but at the same quality requirements of the game is very high, the Chinese game makers want to be assigned to more " cake" , also need to gain a firm foothold in the Southeast Asian market while higher potential to develop the European market onrush .
In the course of the game to expand overseas , choose the right marketing and promotion platform is particularly important. By integrating a variety of products such as AdSense, AdMob , etc. , Google can provide cross-platform game makers , a variety of different advertising methods . Meanwhile , Google provides the latest for the game manufacturers marketing concepts and techniques , such as the latest APP remarketing , you can enhance the interaction with the user ; leading " real time bidding " (Real time bidding) technology , you can make more precise marketing , improve investment rate of return. Founded in 2008, the Chilean star pass, focusing on overseas market expansion , CEO Tang Binsen said that China needs to focus on the quality of the game game products , continue to optimize and innovative products, while resolute advertising strategy is also essential that the company With Google AdWords precision marketing , successfully recruited a large number of high quality clients.
Google large customer business unit general manager , said Belinda , in addition to marketing services, Google also for the majority of game developers to provide a variety of support, such as first-hand overseas market consulting, multi-lingual customer service support , and coordinate the sharing of successful experiences kinds of resources to help domestic enterprises to promote the localization of the game . Up to now, China has hundreds of hand travel companies marketing through Google mobile marketing solutions. The new year, I believe there will be more domestic game companies expand overseas markets, to provide users with a diversified global game selection .
Shi Bo Meng , president of Google Greater China, said : " 2013 Chinese self-developed online game exports continue to maintain high growth, overseas sales revenue reached $ 1.82 billion , an increase of 219.3% game overseas exports will maintain its high on the basis of 2013 . growth and huge market potential . 2014 will be the games industry a golden opportunity to enter the international market . "
Blue Ocean face overseas game market , more and more domestic game companies began to spread its tentacles into the world. With the development of multi-screen era, smart phones, tablet devices , wearable devices and other products, making the global mobile users the freedom to experience a variety of side games . Chinese game makers should keep pace with the times, globalization and mobility grasp new opportunities .
Currently, the global gaming market is divided into three large camps in Europe, Japan , led by the rapid development of the national game , by virtue of its strong growth and higher pay scale habits, high-quality products to become a super game big country ; "BRIC " because of its level of economic growth and a good proportion of the population to become the game 's strengths in emerging markets ; finally the Southeast Asian market , will also have great potential . With the popularity of smart phones , mobile internet rise accelerated pace of life , consumers increased fragmentation of the time , hand travel increasingly favored by gamers , while becoming the game 's cutting-edge power outlet .
According to the " Global Gaming Investment summary ," the latest report published investment bank Digi-Capital , called the 2017 Global Gaming output will reach 100 billion U.S. dollars . The world wide market for China game makers to see a new blue ocean , but in the process of exploring overseas markets , overseas user habits , culture, customs and market conditions do not understand , difficult to expand the road . In-depth study of the target market , finding the right way to promote a Chinese game developers to expand overseas strategy must be.
Chinese game you want to succeed to enter overseas markets , first need to understand the local market . Deng Hui , general manager of Google comes to large customer business unit Industry , Japan, Korea and Southeast Asia because of cultural differences is small, to become China 's first game strategically . According to Google statistics, the global game of five regional investment front are the United States , Japan, Britain , Germany, France ; while China is currently the most popular game makers five regions of Brazil , China , Taiwan, USA , Turkey. Global game is still hot regions such as Europe and Japan , these markets mature gamers , paying habits better, but at the same quality requirements of the game is very high, the Chinese game makers want to be assigned to more " cake" , also need to gain a firm foothold in the Southeast Asian market while higher potential to develop the European market onrush .
In the course of the game to expand overseas , choose the right marketing and promotion platform is particularly important. By integrating a variety of products such as AdSense, AdMob , etc. , Google can provide cross-platform game makers , a variety of different advertising methods . Meanwhile , Google provides the latest for the game manufacturers marketing concepts and techniques , such as the latest APP remarketing , you can enhance the interaction with the user ; leading " real time bidding " (Real time bidding) technology , you can make more precise marketing , improve investment rate of return. Founded in 2008, the Chilean star pass, focusing on overseas market expansion , CEO Tang Binsen said that China needs to focus on the quality of the game game products , continue to optimize and innovative products, while resolute advertising strategy is also essential that the company With Google AdWords precision marketing , successfully recruited a large number of high quality clients.
Google large customer business unit general manager , said Belinda , in addition to marketing services, Google also for the majority of game developers to provide a variety of support, such as first-hand overseas market consulting, multi-lingual customer service support , and coordinate the sharing of successful experiences kinds of resources to help domestic enterprises to promote the localization of the game . Up to now, China has hundreds of hand travel companies marketing through Google mobile marketing solutions. The new year, I believe there will be more domestic game companies expand overseas markets, to provide users with a diversified global game selection .
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